- Adeola, O. (Eds.) (2020) Empowering African Women for Sustainable Development – Toward the U.N.’s Sustainable Development, Palgrave Macmillan, Cham.
- Adeola, O. (Eds.) (2020) Indigenous African Enterprise. Emerald Publishing Limited.
- Hinson, R. E., Adeola, O., Limbu, Y. B., & Mogaji, E. (2020). Marketing in Healthcare-related Industries. IAP.
- Hinson, R., Adeola, O., Lituchy T. & Amartey A. F. O. (Eds.). (2020). Customer Service Management in Africa: A Strategic and Operational Perspective (1st Ed.) CRC Press
- Hinson, R. E., Adeola, O., Nkrumah, K. O., Agyinasare, C., Adom, K., & Amartey, A. F. O. (2019). Customer Service Essentials: Lessons for Africa and Beyond. IAP, USA
- Hinson, R., Osei-Frimpong, K., Adeola, O., & Aziato, L. (Eds.). (2019). Health Service Marketing Management in Africa. CRC Press. Routledge: Taylor & Francis
- Hinson, R. E., Adeola, O., & Amartey, A. F. O. (2018). Sales Management: A Primer for Frontier Markets. IAP, USA
- Hinson, R. E, Adeola, O & Adisa, I. Green Marketing and Management in Emerging Markets, The Crucial Role of People Management in Successful Implementation. Palgrave Macmillian (Forthcoming, 2021)
- Adeola O, Hinson R. E & Sakkhivel, A.M, Marketing Communications and Brand Development in Emerging Markets: A Contemporary Perspective. Palgrave Macmillian (Forthcoming, 2021)
- Adeola O, Edeh, J.N, Hinson, R.E, Fulufhelo N. Digital Service Delivery – A Plaformisation Perspective. Palgrave Macmillian (Forthcoming, 2021)
- Ngoasong M. Z, Adeola, O., Kimbu A. N. & Hinson, R. E., New Frontiers in Hospitality and Tourism Management in Africa“, Springer, Cham, Switzerland (Forthcoming, 2021)
- Owusu R. Oguji N. Adeola, O., & Hinson, R. E. (2020), Business-to-Business Marketing in Africa: Building Relationships, Customer Loyalty, and Successful Brands in the Emerging Economy, CRC Press (Forthcoming 2021)
- Adeola, O., Muogboh, O. S., & Fatoki, J. (2020). Using Quelch’s Tools to Explore and Put Dual Marketing into Practice: Benefits, Opportunities and Risks. In Beyond Multi-channel Marketing. Emerald Publishing Limited.
- Olomo, O., Mokwenyei, K., Otubanjo, O., & Adeola, O. (2020). Place, Branding, And Smart Growth. Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. Routledge.
- Achi, A., Adeola, O., & Burgal, O. (2020). Let’s Go Green. Planet, People, Product, Packaging, Pricing and Promotion (6Ps). Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. Routledge.
- Adeola, O. (2020). Introduction: Empowering African Women–Towards Achieving the U.N.’s 2030 Sustainable Development Goals. In Empowering African Women for Sustainable Development (pp. 1-10). Palgrave Macmillan, Cham.
- Adeola, O., Eigbe, O., & Muritala, O. (2020). Drivers and opportunities in Nigeria‘s tourism industry. Routledge Handbook of Tourism in Africa, 265.
- Afenyo-Agbe, E. A., & Adeola, O. (2020). Promoting Gender Equality and Women‘s Empowerment Through Tourism in Africa: Towards Agenda 2030. In Empowering African Women for Sustainable Development (pp. 121-132). Palgrave Macmillan, Cham.
- Adeola, O. (2020). The Digital Gender Divide and Women‘s Empowerment in Sub-Saharan Africa: Achieving the U.N.’s 2030 Sustainable Development Goals. In Empowering African Women for Sustainable Development (pp. 145-156). Palgrave Macmillan, Cham.
- Okafor, V., Adeola, O., & Ituma, A. (2020). Indigenous Business Incubators: A Focus on the Akwete Weaving Industry. In Indigenous African Enterprise. Emerald Publishing Limited.
- Adeola, O. (2020). Positioning African Women for the United Nation‘s 2030 Goals: A Way Forward. In Empowering African Women for Sustainable Development (pp. 157-167). Palgrave Macmillan, Cham.
- Adeola, O., Uzo, U., & Adewusi, A. (2020). Indigenous Financial Practices of Igbo Micro-entrepreneurs in Lagos. In Indigenous African Enterprise. Emerald Publishing Limited.
- Adeola, O. (2020). The Igbo Business Practice: Towards a Model for Africa Conclusion and Recommendations. In Indigenous African Enterprise. Emerald Publishing Limited.
- Farinloye, T., Adeola, O., & Mogaji, E. (2020) Typology of Nigerian Universities: A Strategic Marketing and Branding Implication. In: E. Mogaji, F. Maringe & R. E. Hinson, eds. Understanding the Higher Education Market in Africa. Abingdon, Oxfordshire: Routledge.
- Ebong, J., Ciambotti, G., Kinoti, A., Nakagwa, A., & Adeola, O. (2020). Juxtaposing supply-and demand-side drivers and barriers of technology adoption at the Base of the Pyramid markets in Uganda. In Base of the Pyramid Markets in Africa (pp. 51-75). Routledge.
- Marfo, S., Adeola, O., Achi, A., & Hinson, R. E. (2020). Exploring the nation brand perception of Ghana. Place Branding: Connecting Tourist Experiences to Places.
- Adeola, O., Hinson, R. E., & Evans, O. (2020). Social media in marketing communications: A synthesis of successful strategies for the digital generation. In Digital Transformation in Business and Society (pp. 61-81). Palgrave Macmillan, Cham.
- Osabutey, E. L., Hinson, R. E., & Adeola, O. (2020). 3 Potential symbiotic Sino-African relations and policymaking. Chinese Organizations in Sub-Saharan Africa: New Dynamics, New Synergies, 53.
- Okafor, L. E., Adeola, O., & Folarin, O. (2020). Natural Disasters, Geography, and International Tourism. In Economic Effects of Natural Disasters (pp. 55-76). Academic Press.
- Avornyo, F., Mahmoud, M. A., Adeola, O., Hinson, R. E., & Boateng, R. (2020). Social Media Technologies and Export Marketing. In Digital Transformation in Business and Society (pp. 83-102). Palgrave Macmillan, Cham.
- Adeola O., Ehira D., & Nworie A. (2019) Segmentation, Targeting, and Positioning in Healthcare in (Eds) Hinson R., Aziato, L., Adeola O., and Osei-Frimpong K. Health Service Marketing Management in Africa. New York: Routledge.
- Adeola O., & Isaiah A. (2019) Strategic Planning and Healthcare Services in Hinson R., Aziato, L., Adeola O., and Osei-Frimpong K. (Eds), Health Service Marketing Management in Africa. New York: Routledge
- Adeola, O., Evans, O., & Hinson, R. E. (2019). 13 Tourism and economic wellbeing in Africa, Positive Tourism in Africa, 13.
- Adeola, O., & Anibaba, Y. (2018). Bottom of the Pyramid Marketing: Examples from Selected Nigerian Companies. In Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets (pp. 151-163). Emerald Publishing Limited.
- Adeola O., Boso N, Olaniyi E. (2018), Bridging Institutional Distance: An Emerging Market Entry Strategy for Multinational Enterprises in the edited book, Agarwal, J., & Wu, T. (Eds.). (2018). Emerging Issues in Global Marketing: A Shifting Paradigm. Springer.
- Okupe, A., Ward, T., & Adeola, O. (2018). Enhancing Hospitality and Tourism Industry Competitiveness in Sub-Saharan Africa. In Africa‘s Competitiveness in the Global Economy (pp. 137-167). Palgrave Macmillan, Cham.
- Uzo, U., Adeola, O., Shittu, O., & Otubanjo, O. (2018). Common Indigenous Selling Practices in Africa. In Indigenous Management Practices in Africa: A Guide for Educators and Practitioners (pp. 31-45). Emerald Publishing Limited.
- Adeola, O., Meru, A. K., & Kinoti, M. W. (2018). Kenya‘s Blooming Flower Industry: Enhancing Global Competitiveness. In Africa‘s Competitiveness in the Global Economy (pp. 331-349). Palgrave Macmillan, Cham.
- Adeola O., (2017), The Rise of Social Media: Implications for emerging markets, in the edited book, Contemporary Issues in Social Media Marketing, Routledge
- Adeola, O., (2016). Ethics in marketing communications – Emerging issues in digital media. In K. Ogunyemi (Ed.), Teaching ethics across the management curriculum: Principles and application (pp. 163 – 190). New York, US: Business Expert Press.
- Adeola, D & Adeola O. (2017) A Business Quest for Peace. In Indigenous Aspirations and Rights: The Case for Responsible Business and Management. PRME. Greenleaf Publication.
- Adeola, O. & Aluko, T (2017). Diamonds & Pearls Limited, Lagos Business School, The Case Centre. Reference no. 518-0002-1
- Adeola, O & Amah, M (2016). LOTS Charity Foundation – transitioning into a social enterprise. Emerald Emerging Markets Case Studies Vol. 6 No. 4