Every day heralds the possibility of a great start – filled with incredible opportunities, untapped potential and pleasant surprises. Thank you, Lord. Got an email with the above title out of the blue last week, and it surely made my day.

Glad to announce that our article ‘Marketing bank services to financially vulnerable customers: evidence from an emerging economy’ published by the International Journal of Bank Marketing, won an Outstanding Paper Award in the prestigious 2022 Emerald Literati Awards.

The paper explored how banks in Nigeria provide (market) financial services to financially vulnerable customers. Utilising a multiple case study approach, we found that Nigerian banks develop different product portfolios, adopt innovative traditional marketing schemes and apply inclusive technologies to reach and extend services to the unbanked and financially vulnerable customers in the society.

As the email states -“Your award-winning article has now been made freely available for 12 months, so make the most of this global recognition by sharing a link to your work with your networks and colleagues – it deserves to be seen!” So, please download to read: https://lnkd.in/d_FYUAMH

I want to appreciate our team, led by Emmanuel Mogaji, PhD., co-authors Robert Ebo Hinson DPhil, PhD, Nguyen Phong Nguyen, CPA (Aust.), Dr. Arinze Christian Nwoba and Taiwo O. Soetan, Ph.D. and thank everyone that assisted us in some way. God bless you All.

Special thanks to Sally Wilson, Publishing Director, Emerald Publishing, for the beautiful email and recognition. Also, I want to thank Dr Hooman Estelami, the editor of the International Journal of Bank Marketing, for this special honour.

Thank you, everyone. Please Make it A September to Remember!

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