MEET OGECHI ADEOLA
BRANDS, MARKETING & WOMEN EMPOWERMENT
Dr Ogechi Adeola is an Associate Professor of Marketing and Head of the Department of Operations,
Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. She
started her career at Citibank Nigeria and spent approximately 14 years in the nation’s financial sector, during which she garnered experience in marketing strategy, product development, sales and marketing, customer service and retail credit risk management. In the course of her banking career in different banks, she handled bank-wide responsibilities as Head of Private Banking, Consumer & Retail Banking, Product Development & Management, and Customer Service. Adeola holds a doctorate in Business Administration (DBA) from Manchester Business School, an MBA from the same institution and a law degree from the University of Nigeria.
She has attended management and teaching courses at Cranfield School of Management, UK; the Flexcube
Centre of Learning, Mumbai, India; Gordon School of Business Science, University of Pretoria, South Africa;
Phoenix Educational Institute, Dubai, and International Faculty Programme (IFP), IESE, Barcelona, Spain.
She holds a Certificate in Internet Marketing from the University of Cape Town. She is a Certified Sales and
Marketing Manager (American Institute of Management Studies), and a Visiting International Fellow at the
Open University Business School, Milton Keynes, United Kingdom (2016) and a 2017 Paul R Lawrence
Fellow, USA. She has co-authored four academic books, edited over five others, and published academic
papers in top scholarly journals, including Annals of Tourism Research, Journal of Business Research,
Industrial Marketing Management, Psychology and Marketing, and International Marketing Review. Her co-
authored papers won Best Paper Awards at international conferences in 2016-2019, consecutively.
She has been a guest speaker and key discussant at local and international conferences featuring top-rated
companies and organisations, including the Lagos Chamber of Commerce and Industry (LCCI) business
clinic, the West African Power Industry Convention (WAPIC), and the Yale Africa-China Conference held in
Lagos, the World Bank-sponsored Freedom Forum on women in tourism event in Sierra Leone. Other events
include an e-commerce webinar by the Ontario Ministry of Economic Development, Job Creation and Trade,
in partnership with the Canadian Trade Commissioner Service, Nigeria and South Africa and a Research
Publication and Collaboration experience sharing with faculty members of Skyline University College
Sharjah, UAE. She has taught Marketing sessions at the Women Entrepreneurship & Leadership for Africa
(WELA) programme of China Europe International Business School (CEIBS), held in Lagos and the MSc.
programme at the University of Ghana Business School (UGBS) and the PhD programme of the University of
Professional Studies Accra (UPSA). She is also an External Moderator (MBA Program) at the University of
Free State Business School, South Africa, and External Examiner (PhD program) at the Kwame Nkrumah
University of Science & Technology (KNUST), Ghana. She served as an expert-in-residence in a business
advisory clinic for Goldman Sachs scholars on completion of a Certificate in Entrepreneurial Management
(CEM) programme at Pan-Atlantic University, Lagos. She was a part of the Alpha team of the Centre for
Global Enterprise (CGE), engaged as virtual consultants for the London Taxi Company, UK, in 2015 and
Texas Capital Bank, USA, in 2018.
Adeola currently serves as the Associate Dean of Business Administration at the California-based University
of the People, an accredited online tuition-free institution. She is a Fellow of the Institute of Strategic
Management, Nigeria and the National Institute of Marketing of Nigeria. She is the Founder of the Digital Business Tutelage for Women Empowerment in Africa Initiative (DBTWEAi), a platform designed to enable
the young African woman to unlock her potentials.
- 2019 Spirit of Service Award for exceptional service performance, Lagos Business School
- University Plaque presented by Vice-Chancellor, Skyline University College, Sharjah,
UAE, on an invitation to discuss with faculty members on “Research Process & Research
Collaboration for publication in top-ranking journals” (Sharjah, UAE, December 2019)
- Best Paper Award at the 12th MBAcademy International Conference on Management
Businesses Organisation and Innovation (IMBAC2019), (Athens, Greece, Spain, 2019).
- Best Paper Award at the 11th MBAcademy International Conference on Management
Businesses Organisation and Innovation (IMBAC2018), (Barcelona, Spain, 2018).
- 2017 Paul R. Lawrence Fellow, Case Research Foundation and North American Case
Research Association (NACRA), USA
- 2015 Certificate of Achievement in Applied Business Collaboration with a Distinction in
Leadership Excellence, Center for Global Enterprise, USA and The London Taxi Company,
- 2021 – Lagos Business School – Certificate of Recognition in recognition of the spirit of service towards the school.