Journals

  • Adeola O. (Ed.) (forthcoming 2026). Africa’s Creative Frontiers: The Business of Fashion, Music, and Film Production. Emerald Publishing. 
  • Adeola, O. (Ed.). (2023). Casebook of Indigenous Business Practices in Africa: Trade, Production and Financial Services–Volume 2. Emerald Publishing Limited. 
  • Adeola, O, Katuse P, Kojo Twum (2022).  Public Sector Marketing Communications – PR & Brand Communications.  Palgrave Macmillian  
  • Adeola O., Edeh, J. N, Hinson, R. E, Fulufhelo N. (Eds.) (2022) Digital Service Delivery in Africa– Platforms & Practices. Palgrave Macmillan.   
  • Adeola O., Hinson, R. E & Edeh, J. N. (Eds.) (2022). Digital Business in Africa – Social Media and Related Technologies. Palgrave Macmillan. 
  • Adeola O., Hinson R. E & Sakkhivel, A.M (Eds.) (2022). Marketing Communications and Brand Development in Emerging Markets Volume I: Contemporary and Future Perspective. Palgrave Macmillan  
  • Adeola O., Hinson R. E & Sakkhivel, A.M (Eds.) (2022). Marketing Communications and Brand Development in Emerging Markets Volume II: Insights for A Changing World. Palgrave Macmillian   
  • Hinson, R. E., Madichie, N., Adeola, O., Bawole, J. N., Adisa, I., & Asamoah, K. (2021) New Public Management in Africa. Palgrave Macmillan, Cham 
  • Owusu R. Oguji N. Adeola, O., & Hinson, R. E. (2021), Business-to-Business Marketing in Africa: Building Relationships, Customer Loyalty, and Successful Brands in the Emerging Economy, Taylor & Francis, CRC Press  
  • Ngoasong M. Z, Adeola, O., Kimbu A. N. & Hinson, R. E. (Eds.). (2021). New Frontiers in Hospitality and Tourism Management in Africa”, Springer, Cham, Switzerland  
  • Mukonza, C., Hinson, R.E., Adeola, O., Adisa, I., Mogaji, E., Kirgiz, A.C. (Eds.). Green Marketing in Emerging Markets Strategic and Operational Perspectives. Palgrave Macmillan, Cham 
  • Hinson, R. E., Adeola, O., & Adisa, I. (2021). Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation, Palgrave Macmillan, Cham 
  • Adeola, O. (Eds.)  (2020) Indigenous African Enterprise. Igbo Traditional Business School. Emerald Publishing Limited. 
  • Hinson, R. E., Adeola, O., Limbu, Y. B., & Mogaji, E. (2020). Marketing in Healthcare-related Industries. IAP. 
  • Hinson, R., Adeola, O., Lituchy T. & Amartey A. F. O. (Eds.). (2020). Customer Service Management in Africa: A Strategic and Operational Perspective (1st Ed.) CRC Press 

 

 

  • Adeola, O., Muogboh, O., Adisa, I., & Bukomeko, B. (2025). Does Culture Influence Dark Leadership Manifestation? A Hofstede Exploration of Nigeria. In The Dark Side of Leadership: A Cross-Cultural Compendium (pp. 173-184). Productivity Press. 
  • Adeola, O., & Kimbu, A. N. (2024). Gendered Ubuntu: Exploring the Intersection of Ubuntu, Gender Equity, and Tourism Development in Africa. In Routledge Handbook on Gender in Tourism (pp. 110-124). Routledge. 
  • Adeola, O., Evans, O., & Ngare, I. (2023). Green Reskilling of African Women for Climate Action. In Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa (pp. 193-208). Cham: Springer International Publishing. 
  • Adeola, O., Evans, O., & Ngare, I. (2023). African Indigenous Knowledge and Climate Change Mitigation: Towards an Afro-Sensed Perspective. In Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa (pp. 169-191). Cham: Springer International Publishing.  
  • Adeola, O., Evans, O., & Ngare, I. (2023). Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa: A Background. In Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa (pp. 3-34). Cham: Springer International Publishing. 
  • Adeola, O., Evans, O., & Ngare, I. (2023). Climate Change and Gender Gaps in Africa’s Agricultural Sector. In Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa (pp. 81-104). Cham: Springer International Publishing. 
  • Adeola, O., Evans, O., & Ngare, I. (2023). Gender and Climate Issues in Africa: Regional Insights, Challenges, and Recommendations. In Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa (pp. 35-58). Cham: Springer International Publishing. 
  • Adeola, O., Evans, O., & Ngare, I. (2023). Explaining Gendered Vulnerability to Climate Change: The Contextual Conditions. In Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa (pp. 59-79). Cham: Springer International Publishing. 
  • Adeola, O., Evans, O., & Ngare, I. (2023). Leveraging ICT for Climate Change Adaptation in Africa: A Focus on Women. In Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa (pp. 107-130). Cham: Springer International Publishing. 
  • Adeola, O., Evans, O., & Ngare, I. (2023). Climate-Smart Technologies for Empowerment of Women Farmers in Africa. In Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa (pp. 131-150). Cham: Springer International Publishing. 
  • Adeola, O., Evans, O., & Ngare, I. (2023). Cleantech, Telehealth, and Other Emerging Technologies for Improving African Women’s Adaptation to Climate Change. Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa, 151-166. 
  • Adeola, O., Burgal, V., Ibelegbu, O., & Nwafor, J. (2023). Applying netnographic approach to qualitative research. Researching and Analysing Business: Research Methods in Practice. Taylor & Francis 
  • Adeola, O., & Evans, O. (2023). Digital Technology and Emergency Risk Communications of African Governments: Experiences and Lessons from Covid-19 Pandemic. In Public Sector Marketing Communications, Volume II: Traditional and Digital Perspectives (pp. 105-129). Cham: Springer International Publishing. 
  • Adeola, O., Evans, O., Ndubuisi Edeh, J., & Adisa, I. (2022). The Future of Marketing: Artificial Intelligence, Virtual Reality, and Neuromarketing. Marketing Communications and Brand Development in Emerging Economies Volume I, 253-280. 
  • Adeola O., Igwe, P. A & Evans O, (2022). Women Economic Empowerment and Post-pandemic Recovery in Africa: Normalising the “Un-Normal” Outcome of Covid-19. In Gendered Perspective on Covid-19 Recovery (pp. 305-327 Palgrave Macmillan, Cham 
  • Adeola, O., & Olaniyi, E. (2022). Marketing Communications: Embedding Sustainability Practices in a Changing World. In Marketing Communications and Brand Development in Emerging Markets Volume II (pp. 287-307). Palgrave Macmillan, Cham. 
  • Adeola, O., Edeh, J. N., & Adisa, I. (2021). Green Marketing Planning in an Emerging Market Context: A People Perspective. In Green Marketing and Management in Emerging Markets (pp. 95-112). Palgrave Macmillan, Cham. 
  • Adeola, O., Hinson, R. E., Edeh, J. N., & Adisa, I. (2022). Digital Tools and Platforms as the New Marketplace: Driving Digital Business in Africa. In Digital Business in Africa (pp. 299-311). Palgrave Macmillan, Cham. 
  • Adisa, I., Adeola, O., & Oparison, A. (2021). Harnessing the Potentials of Generation Green for Green Marketing Success in Africa’s Emerging Economies. In Green Marketing and Management in Emerging Markets (pp. 131-149). Palgrave Macmillan, Cham. 
  • Adeola O. (2021) Leveraging Trust to Enhance Public Sector Brand in Africa. In New Public Management in Africa: Contemporary Issues Book, Palgrave Macmillan 
  • Hinson, R. E., Madichie, N., Adeola, O., Nyigmah Bawole, J., Adisa, I., & Asamoah, K. (2022). The New Public Management and the Way Forward in Africa. In New Public Management in Africa (pp. 317-326). Palgrave Macmillan, Cham. 
  • Okafor, L. E., Khalid, U., & Adeola, O. (2021). The Effect of Regional Trade Agreements on International Tourist Flows in the Middle East and Africa. In New Frontiers in Hospitality and Tourism Management in Africa, Springer 
  • Hinson, R.E, Renner, A., Kosiba J.P, Adeola O., Madichie, N and Nkrumah M. (2021). Investigating the Dialogic Communications Potential of the Botswana Trade and Investment Centre Website for Destination Branding. New Frontiers in Hospitality and Tourism Management in Africa. 
  • Ngoasong, M. Z., Kimbu, A. N., Adeola, O., & Hinson, R. E. (2021). The Future of Hospitality and Tourism Management in Africa. In New Frontiers in Hospitality and Tourism Management in Africa (pp. 263-278). Springer, Cham. 
  • Okafor, L. E., Adeola, O., & Folarin, O. (2021). Natural disasters, geography, and international tourism. In Economic effects of natural disasters (pp. 55-76). Academic Press. 
  • Adeola, O., Muogboh, O. S., & Fatoki, J. (2020). Using Quelch’s Tools to Explore and Put Dual Marketing into Practice: Benefits, Opportunities and Risks. In Beyond Multi-channel Marketing. Emerald Publishing Limited. 
  • Olomo, O., Mokwenyei, K., Otubanjo, O., & Adeola, O. (2020). Place, Branding, And Smart Growth. Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. Routledge. 
  • Osabutey, E. L., Hinson, R. E., & Adeola, O. (2020). Potential symbiotic Sino-African relations and policymaking. Chinese Organizations in Sub-Saharan Africa: New Dynamics, New Synergies, 53. 
  • Achi, A., Adeola, O., & Burgal, O. (2020). Let’s Go Green. Planet, People, Product, Packaging, Pricing and Promotion (6Ps). Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. Routledge. 
  • Adeola, O. (2020). Introduction: Empowering African Women–Towards Achieving the U.N.’s 2030 Sustainable Development Goals. In Empowering African Women for Sustainable Development (pp. 1-10). Palgrave Macmillan, Cham. 
  • Adeola, O., Eigbe, O., & Muritala, O. (2020). Drivers and opportunities in Nigeria’s tourism industry. Routledge Handbook of Tourism in Africa, 265. 
  • Afenyo-Agbe, E. A., & Adeola, O. (2020). Promoting Gender Equality and Women’s Empowerment Through Tourism in Africa: Towards Agenda 2030. In Empowering African Women for Sustainable Development (pp. 121-132). Palgrave Macmillan, Cham. 
  • Adeola, O. (2020). The Digital Gender Divide and Women’s Empowerment in Sub-Saharan Africa: Achieving the U.N.’s 2030 Sustainable Development Goals. In Empowering African Women for Sustainable Development (pp. 145-156). Palgrave Macmillan, Cham. 
  • Okafor, V., Adeola, O., & Ituma, A. (2020). Indigenous Business Incubators: A Focus on the Akwete Weaving Industry. In Indigenous African Enterprise. Emerald Publishing Limited. 
  • Adeola, O. (2020). Positioning African Women for the United Nation’s 2030 Goals: A Way Forward. In Empowering African Women for Sustainable Development (pp. 157-167). Palgrave Macmillan, Cham. 
  • Adeola, O., Uzo, U., & Adewusi, A. (2020). Indigenous Financial Practices of Igbo Micro-entrepreneurs in Lagos. In Indigenous African Enterprise. Emerald Publishing Limited. 
  • Adeola, O. (2020). The Igbo Business Practice: Towards a Model for Africa Conclusion and Recommendations. In Indigenous African Enterprise. Emerald Publishing Limited. 
  • Farinloye, T., Adeola, O., & Mogaji, E. (2020) Typology of Nigerian Universities: A Strategic Marketing and Branding Implication. In: E. Mogaji, F. Maringe & R. E. Hinson, eds. Understanding the Higher Education Market in Africa. Abingdon, Oxfordshire: Routledge.  

2025 

  • Adeola, O., & Evans, O. (2025). Reimagining trade finance in Africa: A multi-theoretical framework for artificial intelligence and blockchain integration. Contemporary Issues in African Trade and Trade Finance (CIAT), 10(1), 24–43. 
  • Nwoba, A. C., Donbesuur, F., Olabode, O., Adefe, K., Adusei, C., & Adeola, O. (2025). Institutional stimulus and firm innovativeness: Examining the roles of digital technologies adoption and inbound openness. R&D Management. (ABS 4) 
  • Ribeiro, M. A., Adam, I., Kimbu, A. N., Dayour, F., Adeola, O., & Tichaawa, T. M. (2025). Resilience in uncertainty: The impact of coping strategies on tourism entrepreneurs’ subjective well-being in Sub-Saharan Africa. Tourism Management, 110, 105169. (ABS 4) 
  • Ado, A., Osabutey, E. L., Sinha, P., & Adeola, O. (2025). Africa’s international trade paradox, technology transfer and value chain upgrade. Technological Forecasting and Social Change, 213, 124014. (ABS 3) 
  • Adeola, O., Ngare, I., & Evans, O. (2025, June 30). African women are key to fighting climate change – these are the green skills they will need. The Conversation. 

2024 

  • Adeola, O. (2024). Leveraging Ubuntu-inspired values to promote sustainable digital entrepreneurship in Africa. Africa Journal of Management, 10(2), 120–149. (ABS 2) 
  • Heinonen, K., & Adeola, O. (2024). Elevating service research in Africa. Journal of Services Marketing, 38(10), 70–85. (ABS 2) 
  • Ocran, A. V., Adeola, O., Achi, A., & Hinson, R. E. (2024). International students as tourists: Exploring impressions of Ghana’s destination image. European Journal of International Management, 24(1), 123–152. (ABS 2) 
  • Ciunova-Shuleska, A., Osakwe, C. N., Palamidovska-Sterjadovska, N., Ogunmokun, O. A., & Adeola, O. (2024). Fostering consumer acceptance of smart glasses: The moderating role of price sensitivity. Technology Analysis & Strategic Management, 1–14. (ABS 2) 
  • Adefare, T., Adeola, O., Mogaji, E., Nguyen, N. P., & Mogaji, S. A. (2024). Empowering women agriculture entrepreneurs: Banks’ role in achieving sustainable development goals. International Journal of Bank Marketing, 42(4), 692–724. (ABS 2) 
  • Osakwe, C. N., Ogunmokun, O. A., Adeola, O., & Jibril, A. B. (2024). Cultural values and voice as determinants of customers’ marketing research cooperation: A fuzzy set perspective. International Journal of Consumer Studies, 48(3), e13055. (ABS 2) 
  • Kusi, S. Y., Nwoba, A. C., Adeola, O., Adedajo, A., & Adjei, O. Y. (2024). Does entrepreneurial autonomy always drive emerging-market SMEs’ internationalization? An effectual logic perspective. Journal of International Management, 101152. (ABS 3) 

2023 

  • Adeola, O., Evans, O., & Okafor, L. E. (2023). Tourism and economic well-being: Does social media matter? Evidence from the iterated GMM approach. Tourism Analysis, 28(3), 403–420. (ABS 2) 
  • Nwuke, O., & Adeola, O. (2023). Leadership transition and survival strategies for family-owned SMEs in an emerging economy. Journal of Family Business Management, 13(4), 1343–1365. (ABS 2) 
  • Ojeme, M., & Adeola, O. (2023). The relationship between business and bank: The role of perceived injustice in complaint behaviour. Journal of Financial Services Marketing, 28(2), 396–409. (ABS 1) 
  • Ofori, K. S., Chai, J., Adeola, O., Abubakari, A., Ampong, G. O. A., Braimah, S. M., & Boateng, R. (2023). Exploring users’ continuance intention towards a peer-to-peer accommodation sharing platform. Journal of Hospitality and Tourism Technology, 14(3), 330–346. (ABS 2) 
  • Boso, N., Amankwah-Amoah, J., Essuman, D., Olabode, O., Aku Bruce, P., Hultman, M., Kutsoati, J. K., & Adeola, O. (2023). Configuring political relationships to navigate host-country institutional complexity: Insights from Anglophone Sub-Saharan Africa. Journal of International Business Studies, 1–35. (ABS 4*) 
  • Anaza, N. A., Kemp, E., Osakwe, C. N., & Adeola, O. (2023). B2B brand marketing in Africa? An exploratory investigation of B2B buyers’ perception of supplier brands. Industrial Marketing Management, 109, 90–105. (ABS 3) 
  • Okafor, L. E., Adeola, O., & Folarin, O. (2023). Natural disasters, trade openness and international tourism: The role of income levels across countries. Tourism Recreation Research, 48(1), 60–78. (ABS 2) 
  • Ibidunni, A. S., Esho, E., Adeola, O., & Faria, A. D. A. (2023). Strategic shift of developing economies to production and industrialization: The role of informal institutions. Revista de Administração de Empresas, 63, e0000-0032. (ABS 1) 
  • Adeola, O., Adisa, I., Moradeyo, A., & Ibelegbu, O. (2023). Mall environment and mall value as antecedents of customer loyalty in shopping malls: Evidence from Sub-Saharan Africa. Sustainability, 15(4), 3051. 

2022 

  • Achi, A., Adeola, O., & Achi, F. C. (2022). CSR and green process innovation as antecedents of micro, small and medium enterprise performance: Moderating role of perceived environmental volatility. Journal of Business Research, 139, 771–781. (ABS 3) 
  • Boshoff, C., Adeola, O., Hinson, R. E., & Heinonen, K. (2022). Plotting a way forward for service research in and out of Africa. Journal of Services Marketing, 36(4), 450–460. (ABS 2) 

2021 

  • Kimbu, A. N., de Jong, A., Adam, I., Ribeiro, M. A., Afenyo-Agbe, E., Adeola, O., & Figueroa-Domecq, C. (2021). Recontextualising gender in entrepreneurial leadership. Annals of Tourism Research, 88, 103176. (ABS 4) 
  • Adeola, O., Moradeyo, A., Muogboh, O., & Adisa, I. (2021). Consumer values, online purchase behaviour and the fashion industry. PSU Research Review. (ABS 1) 
  • Ribeiro, M. A., Adam, I., Kimbu, A. N., Afenyo-Agbe, E., Adeola, O., Figueroa-Domecq, C., & de Jong, A. (2021). Women entrepreneurship orientation, networks and firm performance in the tourism industry in resource-scarce contexts. Tourism Management, 86, 104343. (ABS 4) 
  • Ofori, K. S., Anyigba, H., Adeola, O., Junwu, C., Osakwe, C. N., & David-West, O. (2021). Understanding post-adoption behaviour in the context of ride-hailing apps: The role of customer perceived value. Information Technology & People. (ABS 3) 
  • Mogaji, E., Adeola, O., Hinson, R. E., Nguyen, N. P., Nwoba, A. C., & Soetan, T. O. (2021). Marketing bank services to financially vulnerable customers: Evidence from an emerging economy. International Journal of Bank Marketing, 39(3), 402–428. (ABS 2) 
  • Adeola, O., Gyimah, P., Appiah, K. O., & Lussier, R. N. (2021). Can critical success factors of small businesses in emerging markets advance UN Sustainable Development Goals? World Journal of Entrepreneurship, Management and Sustainable Development, 17(1), 85–105. 
  • Iwara, I. O., Adeola, O., & Netshandama, V. O. (2021). Traditional savings association for entrepreneurial success in Africa: A case study of Rotative Stokvel Enterprise. Academy of Entrepreneurship Journal, 27(2), 1–15. 
  • Gyimah, P., & Adeola, O. (2021). MSMEs sustainable prediction model: A three-sector comparative study. Journal of the International Council for Small Business, 2(2), 90–100. 
  • Opute, A. P., Kalu, K. I., Adeola, O., & Iwu, C. G. (2021). Steering sustainable economic growth: Entrepreneurial ecosystem approach. Journal of Entrepreneurship and Innovation in Emerging Economies, 7(2), 216–245. 

2020 

  • Adeola, O., Boso, N., Osabutey, E. L., & Evans, O. (2020). Foreign direct investment and tourism development in Africa. Tourism Analysis, 25(4), 395–408. (ABS 2) 
  • Adeola, O., & Evans, O. (2020). ICT, infrastructure and tourism development in Africa. Tourism Economics, 26(1), 97–114. (ABS 2) 
  • Kosiba, J. P., Acheampong, A., Adeola, O., & Hinson, R. E. (2020). The moderating role of demographic variables on customer expectations in airport retail patronage intentions of travellers. Journal of Retailing and Consumer Services, 54, 102033. (ABS 2) 
  • Opute, A. P., Iwu, C. G., Adeola, O., Mugobo, V. V., Okeke-Uzodike, O. E., Fagbola, O., & Jaiyeoba, O. (2020). The COVID-19 pandemic and implications for businesses: Innovative retail marketing viewpoint. The Retail and Marketing Review, 16(3), 85–100. 
  • Hinson, R. E., Adeola, O., Amankwah-Amoah, J., & Adomako, S. (2020). Multinational enterprises’ subsidiary initiative-taking: A model for implementing corporate social responsibility. International Journal of Multinational Corporation Strategy, 3(2), 153–170. 

2019 

  • Ejiogu, A., Okechukwu, O., Ejiogu, C., Owusu, A., & Adeola, O. (In press). Determinants of informal entrepreneurship in Africa. International Journal of Entrepreneurship and Small Business. 
  • Kimbu, A. N., Ngoasong, M. Z., Adeola, O., & Afenyo-Agbe, E. (2019). Collaborative networks for sustainable human capital management in women’s tourism entrepreneurship: The role of tourism policy. Tourism Planning & Development, 16(2), 161–178. 
  • Adeola, O., & Evans, O. (2019). Digital tourism: Mobile phones, internet and tourism in Africa. Tourism Recreation Research, 1–13. 
  • Idemudia, E. C., Adeola, O., & Achebo, N. (2019). The online educational model and drivers for online learning. International Journal of Business Information Systems, 32(2), 219–237. 
  • Adeola, O. (2019). Social media marketing strategies for small businesses in Nigeria. NIMN Journal of Marketing, 1(1). 
  • Adeola, D., & Adeola, O. (2019). The extractive sector and corporate social responsibility: A case of Chevron Nigeria. Communicatio, 1–25. 
  • Idemudia, E. C., Raisinghani, M. S., Adeola, O., & Wang, F. (2019). Empirical investigation of factors that influence website performance. International Journal of Technology and Human Interaction, 17(4). 

2018 

  • Adeola, O., & Evans, O. (2018). Digital health: ICT and health in Africa. Actual Problems of Economics, 8, 69–83. 
  • Adegbile, O., Adeola, O., & Shahin, A. (2018). The effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan African economy. International Marketing Review, 35(4), 637–660. 
  • Adeola, O., Boso, N., & Evans, O. (2018). Drivers of international tourism demand in Africa. Business Economics, 53(1), 25–36. 
  • Oppong, E., Hinson, R. E., Adeola, O., Muritala, O., & Kosiba, J. P. (2018). The effect of mobile health service quality on user satisfaction and continual usage. Total Quality Management & Business Excellence, 1–22. 
  • Ehira, D., & Adeola, O. (2018). Application of social media marketing to the promotion of international tourism. NIMN Journal of Marketing, 1(1). 
  • Adeola, O. (2018). InsurTech and the Nigerian insurance industry. Chartered Insurance Institute of Nigeria Journal, 17(3). 

2017 

  • Boso, N., Adeola, O., Danso, A., & Assadinia, S. (2017). The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition. Industrial Marketing Management. 
  • Boso, N., Donbesuur, F., Bendega, T., Annan, J., & Adeola, O. (2017). Does organizational creativity always drive market performance? Psychology & Marketing, 34(11), 1004–1015. 
  • Boso, N., Danso, A., Leonidou, C., Uddin, M., Adeola, O., & Hultman, M. (2017). Does financial resource slack drive sustainability expenditure in developing-economy SMEs? Journal of Business Research, 80, 247–256. 
  • Adeola, O., & Evans, O. (2017). Financial inclusion, financial development and economic diversification in Nigeria. The Journal of Developing Areas, 51(4), 193–206. 
  • Adeola, O., & Ikpesu, F. (2017). Macroeconomic determinants of non-performing loans in Nigeria: An empirical analysis. The Journal of Developing Areas, 51(2), 31–43. 

2016 

  • Adeola, O. (2016). Human capital development in the hospitality industry in Nigeria. Worldwide Hospitality and Tourism Themes, 8(2). 
  • Adeola, O., & Ezenwafor, K. (2016). The hospitality business in Nigeria: Issues, challenges and opportunities. Worldwide Hospitality and Tourism Themes, 8(2). 
  • Adeola, O., & Ikpesu, F. (2016). An empirical investigation of the impact of bank lending on agricultural output in Nigeria: A VAR approach. The Journal of Developing Areas, 50(6), 89–103. 
  • Adeola, O. (2016). The impact of macroeconomic conditions on sales performance in Nigeria. The Journal of Developing Areas, 50(6), 31–41. 
  • Cadogan, J. W., Boso, N., Story, V. M., & Adeola, O. (2016). Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions. Journal of Business Research, 69(11), 5046–5052. 
  • Zulu-Chisanga, S., Boso, N., Adeola, O., & Oghazi, P. (2016). Investigating the path from firm innovativeness to financial performance: The roles of new product success, market responsiveness, and environmental turbulence. Journal of Small Business Strategy, 26(1). 
  • Adeola O. (Ed.) (forthcoming 2026). Africa’s Creative Frontiers: The Business of Fashion, Music, and Film Production. Emerald Publishing. 
  • Adeola O, Hinson R. E & Sakkhivel, A.M, Marketing Communications and Brand Development in Emerging Markets: A Contemporary Perspective. Palgrave Macmillian  (Forthcoming, 2021) 
  • Adeola O, Edeh, J.N, Hinson, R.E, Fulufhelo N. Digital Service Delivery – A Plaformisation Perspective. Palgrave Macmillian   (Forthcoming, 2021)  
  • Ngoasong M. Z, Adeola, O., Kimbu A. N. & Hinson, R. E., New Frontiers in Hospitality and Tourism Management in Africa“, Springer, Cham, Switzerland (Forthcoming, 2021) 
  • Owusu R. Oguji N. Adeola, O., & Hinson, R. E. (2020), Business-to-Business Marketing in Africa: Building Relationships, Customer Loyalty, and Successful Brands in the Emerging Economy, CRC Press (Forthcoming 2021) 

(2020–2025 ONLY) (Full list of publications available upon request) 

WHITE PAPER: 

Contributed to “LESSONS FROM COVID-19 FOR CLIMATE CHANGE: Applying an interdisciplinary approach in developing strategies to motivate behaviour change, tackle misinformation and address inequality in times of crises” by Springer Nature (2023). Recognised in the acknowledgements for expert consultation. Available at: https://irp.cdn-website.com/be6d1d56/files/uploaded/SN_Lessons_from_Crises_WP.pdf 

POLICY ADVOCACY PAPER: 

As ILO’s National Consultant in 2022, led the preparation of the ‘National Assessment of Women’s Entrepreneurship Development in Nigeria‘ report for the International Labour Organization. Conducted comprehensive research and analysis, synthesising findings to inform policy recommendations. See: https://www.ilo.org/wcmsp5/groups/pu

Featured in Yahoo News (2023) on the role of African women in fighting climate change, highlighting the intersection of gender, entrepreneurship, and sustainability. 
https://www.yahoo.com/news/african-women-key-fighting-climate-150629199.html 

  • Adeola O & Ibelegu O (2021). Fun Cookies: Competitive Pricing and Product Strategy. The Case Centre. Reference no: 521-0063-1 
  • Adeola, O. & Aluko, T (2017).  Diamonds & Pearls Limited, Lagos Business School, The Case Centre. Reference no. 518-0002-1 
  • Adeola, O & Amah, M (2016). LOTS Charity Foundation – transitioning into a social enterprise. Emerald Emerging Markets Case Studies Vol. 6 No. 4