Books

Customer Service Essentials: Lessons for Africa and Beyond

Co-Author

Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa

Co-Author

New Frontiers in Hospitality and Tourism Management in Africa (Tourism, Hospitality & Event Management) 1st ed. 2021 Edition

Co-Editor

Customer Service Management in Africa: A Strategic and Operational Perspective

Co-Editor

Introducing Indigenous African Enterprise Series by Ogechi Adeola

Editor

Health Service Marketing Management in Africa

Co-Editor

Marketing in Healthcare-Related Industries (hc)

Co-Author

Sales Management: A Primer for Frontier Markets (hc)

Co-Author

Green Marketing in Emerging Markets: Strategic and Operational Perspectives (Palgrave Studies of Marketing in Emerging Economies)

Co-Editor